Branding Basics Part 1.
A brand is a collection of the thoughts and emotions that individuals have about a product or company. When well designed and managed, a brand can have real power to drive sales. Brands are more than a logo, more than a collection of images or attributes. Until the brands value is installed into someone’s memory it doesn’t exist to that person. A brand becomes a brand when meaning is assigned. Working with a brand consultant can help you define the story behind your brand and discover the collection of behind-the-scenes concepts that create your #brand.
#Marketingtip keep your communications short and simple……….The KISS principle states that most systems work best if they are kept simple rather than made complicated; therefore simplicity should be a key goal in design and unnecessary complexity should be avoided. #marketing #branding #pr