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Branding

essence-festival-2017-re-cap

I attended this year’s Essence Festival in New-Orleans Louisiana.“The Essence Festival, known as “the party with a purpose” is an annual music festival, which started in 1995 as a one-time event to celebrate the 25th anniversary of Essence, a magazine aimed primarily towards African-American women.”This was my first time in New Orleans, I quickly…

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branding-basics-part-1

A brand is a collection of the thoughts and emotions that individuals have about a product or company. When well designed and managed, a brand can have real power to drive sales. Brands are more than a logo, more than a collection of images or attributes. Until the brands value is installed into someone’s memory it doesn’t exist…

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